It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.

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As the football season draws to a close, will you taste sweet victory or bitter defeat?

Football – one moment you are crying the sweet tears of victory, while the next it’s bitter tears of defeat. To mark the end of the season and celebrate FIFA 15, we created an online film that sees Lionel Messi’s tears of joy and despair turn into chocolate bars of Sweet Victory and Bitter Defeat.

To bring The Bitter-Sweet Taste of Football to life, we created the machine through which the bitterest of dark chocolate, and the sweetest of white chocolate flowed. An actual, moving, spinning, 10-meter long installation complete with conveyor belt. Because when feeling the game is not enough, maybe you need to try your other senses and actually taste the game.

• Film