Case Study 6 :: Alex Blumberg

“Why Audio is Perfect for Storytelling?”

This audio file is an excerpt of Alex Blumberg’s CreativeLive Masterclass from 2014 —still available and worth it—. I had the pleasure of working with him and his partner Matthew Lieber when their podcast studio Gimlet, now owned by Spotify, was still in its infancy. The story of how the company started was beautifully documented in the first season of their podcast serial StartUp, which I devoured in one go—and you should too—. First episode, below:

It’s worth complementing these audio files with the magnificent graphic novel ‘Out on the Wire. The Storytelling Secrets of the New Masters of Radio’ by Jessica Abel, which documents the new era of podcasting initiated by shows like This American Life, Serial, Invisibilia or The Moth. A rare and unique document of a just as rare and unique phenomenon. Read an excerpt published by Lithub below.