Can I Zip It? :: Zip

Zip wanted to tell everyone that you could buy now and pay later practically everywhere with their new service. And so we did. With a little help from a selection of great Aussie talent and a new version of the hip hop classic by A Tribe Called Quest, we asked Australia “Can I Zip It?”

The social-first approach of this integrated campaign embraced the language of Instagram Reels and took it well beyond the screen of our audience’s smartphones, infecting every platform with the playful positivity of its vernacular proposition.

In our 60-second launch film, the track not only sticks the individual stories together but I guarantee that it will also stick in your brain way after you close my website. Hit play below at your own risk.

From Instagram Reels and Stories to TikToks and psychedelic how to videos, the yesyoucanism took over social by storm.