Reimagine :: Etihad

With this project, Nicole Kidman became the first Oscar-winning actor to perform on a VR film.

To truly appreciate a trip on the Etihad A380, you really have to experience it for yourself. This is as close as it gets: A true, 360° stereoscopic VR experience, captured in cinematic-quality 6K resolution, with a moving camera on a motion-controlled rig, CGI graphics, and binaural audio.

Available in 360° 4K on YouTube, apps for iOS and Android, or as the flagship experience in Samsung Gear VR headset from the Oculus store.

In the experience, the viewer can explore every cabin of the airplane.

Andrew Peet, our brilliant art ACD at Barbarian wrote an in-depth case study that—like everything he does—dots all the i's and crosses all the t's of such an intense process. In case one wants to dig even deeper of such an innovative project, the 'Making of" from the uber-talented crew at the production company Mediamonks doesn't leave much to the imagination.