It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.

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Far more than just pieces of paper, The Legendary Posters reflect Heineken’s strong brand belief that crossing borders enables people to get the most out of life. Teaming up with over 40 renowned individuals from the worlds of sport, entertainment and art, each poster went on a legendary journey and came back with its own story to tell. They all began the same, but then travelled the world, met extraordinary people, participated in epic events and lived through amazing experiences, returning as one-of-a-kind artworks that bore the physical marks of its unique journey. We collected them all here. You could bid for the ones you like, and in doing so, support Reporters Without Borders. All proceeds go to the global non-profit organisation, which protects journalists and ensures freedom of information worldwide.

Cannes 2014 winner of a Silver Lion on Outdoor, 4 Bronze Lions on Media, Direct and (2x) Promo, and shortlisted on Integrated, Epica 2014 Bronze in Media Innovation - Alternative Media, Eurobest 2014 Silver on Design, and shortlisted in Branded Content - Etertainment.

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The Legendary Posters :: Heineken