It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.

Perimeter board animation at Camp Nou | Life Size Messi

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Life Size Messi features the world’s first true-to-life living avatar, giving fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers – Lionel Messi.

LE0 knows you’re there – he looks at you, he follows your movements, he responds to your touch. He is like a real man just beyond your screen – intelligent, responsive, alive. In interacting with him, users also discover FIFA 14’s game-changing new features.

Winner of a Silver Pencil on User Experience Design at the One Show Interactive 2014; Best website/microsite at the AICP Next Awards; Advertisement (web) and Technical Excellence at FITC; Site of the Day and Mobile Site of the Day at FWA; and shortlisted at the Webby Awards and Cannes 2014.

Site - Google Creative Sandbox - Fast Co Design

Life Size Messi :: EA Sports