It's Pou. Not Poo. Not Pow. Pou. Pronounced Poe. Yup. Like Edgar Allan. That's right.

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Gray, grau, gri, šedá, グレー no matter the language, it represents the dullness in our cities, the lack of imagination, the routine of everyday life. How can we overcome it and invite people in a gray city to cast aside their worries and live in the moment?

We decided to build a pop-up park in the midst of a gray business square and encouraged people to take off their shoes to relax with their feet on real grass. A vending machine rewarded those who were up for it with a refreshing bottle of Coke. Needless to say, children as well as adults, bachelorette parties, groomsmen and brides, old people, young people, people on bikes, grumpy people and happy people alike were all eager to remove their shoes and share a Coke.

Reviewed at Fast Company, Digital Spy, Mashable, Ad Week, Little Black Book, PSFK, and The Drum.