Sanctu[AR]y :: Samsung
The future of endangered species is in our hands. That simple but powerful truth inspired Samsung Sanctu[AR]y, a collective art project that uses Augmented Reality to bring it to life right in your own palms.
The project in 5 phases:
01 ::
Connection
Samsung brings together 16 of the best Thai creators to embark in a project using AR Doodle with collaboration at its core.
They decide to create everlasting art around a very poignant issue in Thailand: endangered species.
02 ::
Inspiration
Legendary UK-based illustrator Mr Doodle connects with the creators in Bangkok, demonstrating his prowess as a doodler and the versatility of the AR Doodle.
03 ::
Co-Creation
The 16 creators create collaborative doodle art to celebrate 10 animals under threat, including tigers, elephants, and whale sharks.
04 ::
Discovery: Gallery
An installation at Samyan Mitrtown, in the heart of Bangkok, lets users embark on the Samsung Sanctu[AR]y. A world-first hand recognition filter, powered by Facebook’s Spark AR tech.
04 ::
Discovery: AR Lens
The issue unfolds in the palm of your hand: 10 AR lenses for 10 animals.
Final user flow of the project, designed by our team at We Are Social together with Resn and Facebook Creative Shop:
