The Drive :: Audi

In April 2020, with the world stuck inside bingeing on TikTok and Tiger King, we created a way for Audi’s house-bound customers to reconnect with the freedom of the open road.

‘The Drive’ is a 4-hour long film which allows anyone to experience the soothing nature of a long road journey from their home.

Inspired by the slow TV movement and the first in an ongoing series, ‘The Drive’ takes us on an immersive road journey through breathtaking Australian landscapes in an Audi A6. The full-length film was shot in the NSW Central Tablelands by a crew of 4, in two cars, following the directions of the NSW government on social distancing, at the time.

Director Luke Bouchier at Finch used multiple cameras to replicate the experience of driving the car, which the audience could enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he was in isolation.

Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the movement in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate.