#VideoSnapChallenge :: Samsung

With over 33.4 Billion views to date, it’s the most viewed branded hashtag challenge in TikTok’s history.

Samsung needed a way to introduce the awesome new 8K video snap feature of the GalaxyS21 to a whole new generation. So we created the epic #VideoSnapChallenge. A campaign that said goodbye to dances and conformity, and a loud ‘hello’ to the creativity of TikTokers around the globe.

• Winner of Silver Spike in Co-Creation & UGC, Bronze Spike in Consumer Goods, and Shortlist in Emerging Platforms at Spikes Asia 2022.
• Winner of the Best TikTok Partnership at AIMCO – Australian Influencer Marketing Council Awards 2022

We created a simple framework for users to bring their creativity to. Tiktokers had 15 seconds to do something fun and unique that came together as a layered video of themselves.

And so they did. Over 8 million times. In 12 markets.

To create an entirely original track to accompany our filter, we collaborated with cultural powerhouse 88Rising. Users loved it so much it became a global hit and helped launch the career of rapper Warren Hue.